 To survive and thrive these days, every business must develop a clear technology strategy. Any planning for growth and development needs to include a strategy for online sales and customer service, a web presence, as well as hardware and software needs for the business to build on. A business technology strategy must meet the demands of the business today, and be scalable enough to keep up with expansion tomorrow.
In order to do this, we meet with business owners and staff once every quarter at no cost to you to help plan your network, refresh your hardware, maintain your organization through policies and procedures, build your web presence and develop your online strategy. Additionally, through our SolutionCare offerings, we will manage your vendors and provide Virtual CIO Services.
Planning a Network
Today's business thrives on the network and hardware used by the office staff. There are some common mistakes people make when building an office network, which can make growth and reliability suffer. There are never enough network jacks, and with the popularity of voice over IP telephones the need for more network ports has never been stronger. When planning the network, you must take into account not only the physical requirements but also the logical aspects.
Refresh your Hardware
How would you like to have a computer for free? For many organizations, that is what a computer costs when it is upgraded and refreshed on a regular basis? In today's day and age, computers get old very quickly, resulting in a major loss of productivity for the individuals using them. In fact, if a computer problem or slowness causes a typical worker to lose 2 hours of productivity a week, buying a new computer would cost less than the productivity lost, making that computer free! At our quarterly meetings, we look at your inventory and help you plan an adequate refresh policy.
Policies and Procedures
Many information policies in small businesses fail because they do not consider the importance of people as a key part of policy. It is not enough to focus on information technology itself. Procedures must be created that respect your employees as they interact with any part of the information systems they are using. At OptfinITy, we will help you craft policies that allow you to set the proper example for your employees.
Build Web Presence
The web is the first place your customers will look for your information about your business, and your website must reflect your vision, mission and product well. Cutting costs on a website can mean the difference between looking like a professional organization and looking like amateurs. OptfinITy works with our clients to not only develop a professional design but to implement CMS Works, allowing the organization to update and manage their web presence without requiring technology knowledge and at no additional cost.
Develop an Online Strategy
Do you regularly monitor what people are saying about your brand and product in the online space and measure it? Do you have a facility for one-on one interaction with customers who can give you fantastic feedback and a process for integrating that feedback into product development? Do you empower your loyal customers to become advocates for your brand? These are but a few of the incredibly valuable things that can be achieved through online that are not just valuable to your marketing department but integral to the way you do business and your bottom line. At OptfinITy, we understand that a great website is only as good as the people who can find it but we also help you develop other ways to make the online world work for your organization.
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